Symonds Research

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Search Engine Optimisation Trainers Package

Duration: 1 Day

Price: £95

Intended For

An excellent course for trainers who wish to teach the foundations of SEO (Search Engine Optimisation) to those who are new or relatively new to online marketing and understanding how to guide a website towards being suitable for great search results. This course can be attended by participants of any age and from any industry although certainly it can be ideal especially for business owners, managers and those who work in marketing.

Course Outline and Objectives

The aim in this course is to provide participants with a clear understanding of the various options open to them to make their site much more likely to achieve higher search engine results (for terms and expressions related to their business). By the end of this workshop they will have a clear appreciation of the techniques, budget and time considerations and will have a template for getting started with marketing their own business website online.

*Note: This course is updated regularly to accommodate changes that reflect new ways of doing SEO.

At the end of the course, participants should be able to:

✔  Understand what exactly SEO is, site theming.

✔  Build a solid initial foundation using a specific set of key directories.

✔  Appreciate how to develop a content strategy for their website.

✔  Develop a safe link building strategy that is focused and aids their site.

✔  Understand how to optimise individual web pages.

✔  Create an SEO plan that is realistic in relation to your own time and financial constraints as a business.

Delivery Method

This courseware package and materials includes 78 slides on PowerPoint and these are used by the tutor to teach all of the principle techniques and methods. Students are asked to bring in their own device (laptop, smart phone or iPad) so that they can also actively engage in analysing live websites during the workshop. This is, in other words, an interactive day that provides hands-on experience and learning for the participants.

Topics that will be Covered to Include:

Introduction to SEO

  • What is SEO and why it is important.
  • How search engines work.
  • What SEO is not
  • Overview of the various techniques that will be covered.

Getting Started

  • Time and budget considerations.
  • Foundation of your site (CMS, responsive sites, theming, and structure).
  • New versus existing websites and different strategies.
  • Website analysis on a live site

Content Strategy

  • How search engines cache and view content and what you need to consider.
  • Evergreen content
  • Optimsing video, images, written and all media on a page.

Link Development

  • The importance of NAP
  • TrustRank and theming
  • Developing a safe and relevant link development plan.
  • Understanding when and when not to use directories.
  • Learning how to use social media time effectively and for SEO.

With this Course, Instantly Download:

✔  78 PowerPoint  slide deck (includes tutor notes on each slide)

✔  55 page Trainers workbook

✔  Course documents (including sign in sheet, course evaluation sheet, course outline, suggested reading list document)

✔ Tutors checklist

✔  Course certificate (printable to hand to participants)

Documents delivered using MS Word (doc and docx version both included), PDF ((in case you do not have Ms Word) and PowerPoint.

Need a Bespoke Search Engine Optimisation Course or In-House training with trainer included? This is also available.

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What included in The Training?

Trainer's Course Guide
Book icon
Course slides
Forms (i.e feedback form, sign in sheet)
Student handbook Handbook for students
Classroom Activities Activities in the classroom

Course Outline

Course document
Printable Course Certificates
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Payment methods


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