Symonds Research

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Introduction to Qualitative Research Methods

Qualitative courseware

Duration: 1 Day

Price: £95

Intended For

For course trainer’s who are looking to teach 1 day workshops and training sessions on qualitative data collection and related methods. This is a beginners course teaching the basics for those who need to become involved in data collection in business. Data collection is an invaluable tool for understanding a range of things including consumer habits, otherwise issues in the workplace amongst the workforce, business opportunities that are otherwise untapped and so on. This is a great course to train people in how to begin to collect data in the workplace or for a business.

Course Outline and Objectives


At the end of the course, participants should be able to:

✔  Understand basic qualitative research techniques they can use.

✔  Have an appreciation for related ethical issues and considerations.

✔  Design and plan qualitative research  for collecting data.

✔  Understand how to use data collected  using qualitative methods.

✔  Appreciate when to use quantitative versus qualitative methods.

✔  Understand online research methods.

Delivery Method

This 1 day workshop is tutor led but includes a number of role plays, group interactions and group discussions. The trainer through the PowerPoint presentation which involves over 80 slides will introduce a range of considerations and techniques and this is mixed with the group interactions. Whilst an important subject area for those who need to collect data to analyse trends and issues in their business, this is a relaxed and enjoyable course for all involved.

Topics that will be Covered to Include:

Introduction to Qualitative Research

  • Discussion around the key differences between qualitative and quantitative data collection methods.
  • Research ethics
  • Reflexivity and the role of the researcher.
  • Using mixed methods.


  • Pilot interviews.
  • Best practice for doing interviews.
  • Data collection tricks and tips.
  • Ethnography, interviews and other methods.

Online Data Collection

  • The benefits of online methods.
  • Skype and VoIP technologies for online interviews.
  • Collecting data via Social Media.
  • Ethics for online research

Using the Data

  • How to interpret and make sense of the data.
  • The transcription process.
  • Turning the data into reports that are useful.

With this Course, Instantly Download:

✔  82 PowerPoint  slide deck (includes tutor notes on each slide)

✔  65 page Trainers workbook

✔  All Course documents including those you need as the trainer, such as sign in sheet, course outline to hand to each participant, suggested reading list and evaluation sheet.

✔ Tutors checklist to ensure that you remember everything on the training day.

✔  Course certificate (can be printed and handed to each participant)

Documents delivered using MS Word (doc and docx version both included), PDF ((in case you do not have Ms Word) and PowerPoint.

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What included in The Training?

Trainer's Course Guide
Book icon
Course slides
Forms (i.e feedback form, sign in sheet)
Student handbook Handbook for students
Classroom Activities Activities in the classroom

Course Outline

Course document
Printable Course Certificates
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Payment methods


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