This course has a lot of materials and can be adapted to either a one or two day workshop.
Course pack for trainers to teach the foundations of marketing including the marketing mi and key aspects of marketing and various techniques. This is ideal for those who are new or relatively new to marketing and covers both offline and online marketing.
This course covers all of the marketing to give an overview of the various options open to the marketer.
At the end of the course, participants should be able to:
✔ Understand the marketing mix and the 4 P’s (product, placement, price and promotion).
✔ Have an appreciation for the various offline and online marketing techniques and the advantages and disadvantages of each.
✔ Understand how to create an online presence such as how to develop a websitem what SEO is.
✔ How to combine offline and online marketing strategies.
Trainer led using the PowerPoint slides as a teaching tool but with a lot of group and participant interaction and involvement during the course. Participants will have the chance to draw on their own experiences in business.
✔ 75 PowerPoint slide deck (includes tutor notes on each slide)
✔ 75 page Trainers workbook
✔ Course documents (including sign in sheet, course evaluation sheet, course outline, suggested reading list document)
✔ Tutors checklist
✔ Course certificate (printable to hand to participants)
Documents delivered using MS Word (doc and docx version both included), PDF ((in case you do not have Ms Word) and PowerPoint.