Trainer’s package and courseware materials for providing a 1 day workshop in the basics of online digital marketing. This course provides participants with a solid understanding of the different aspects of online marketing. This course leads onto a more detailed 2 day workshop for those who pass this course.
Whether running or managing the marketing for a small one person business, a medium sized company, or for a large corporate company, online marketing is essential for building sales. This course is aimed at those who are new to online and digital marketing and covers all of the basic options and considerations. This one day course introduces delegates to a range of digital techniques for building an online business.
At the end of the course, participants should be able to:
✔ Understand the difference between short term and long term techniques i.e. Adwords and CPC versus SEO.
✔ Appreciate how to create an online marketing plan (including how consider time, budgets and resources for each of the digital marketing options).
✔ How to integrate and use social media into your strategy.
✔ Understand how to develop you site to attract visitors (such as through content marketing)
✔ Know how to learn from your competitors website/s.
✔ Use Google Analytics to create reports and to understand which online marketing techniques are working.
This is a tutor led training day that will also though include participants using their own devices (laptop or iPad) to undertake certain tasks during the training. The course will involve these interactive elements, group discussions,
✔ 95 PowerPoint slide deck (includes tutor notes on each slide)
✔ 70 page Trainers workbook
✔ Course documents (including sign in sheet, course evaluation sheet, course outline, suggested reading list document)
✔ Tutors checklist
✔ Course certificate (printable to hand to participants)
Documents delivered using MS Word (doc and docx version both included), PDF ((in case you do not have Ms Word) and PowerPoint.