Symonds Research

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Online Digital Marketing for Business

Lady doing digital marketing

Duration: 1 Day

Price: £95

Intended For

Trainer’s package and courseware materials for providing a 1 day workshop in the basics of online digital marketing. This course provides participants with a solid understanding of the different aspects of online marketing. This course leads onto a more detailed 2 day workshop for those who pass this course.

Course Outline and Objectives

Whether running or managing the marketing for a small one person business, a medium sized company, or for a large corporate company, online marketing is essential for building sales. This course is aimed at those who are new to online and digital marketing and covers all of the basic options and considerations. This one day course introduces delegates to a range of digital techniques for building an online business.

At the end of the course, participants should be able to:

✔  Understand the difference between short term and long term techniques i.e. Adwords and CPC versus SEO.

✔  Appreciate how to create an online marketing plan (including how consider time, budgets and resources for each of the digital marketing options).

✔  How to integrate and use social media into your strategy.

✔  Understand how to develop you site to attract visitors (such as through content marketing)

✔  Know how to learn from your competitors website/s.

✔  Use Google Analytics to create reports and to understand which online marketing techniques are working.

Delivery Method

This is a tutor led training day that will also though include participants using their own devices (laptop or iPad) to undertake certain tasks during the training. The course will involve these interactive elements, group discussions,

Topics that will be Covered to Include:


  • What is SEO (Search Engine Optimisation), why it’s important and how to get started.
  • Directories and the key ones and key rules.
  • How to develop a powerful content strategy.
  • How to optimise each page of your website.
  • Managing budgets and time resources for SEO,

CPC and PPC Advertising

  • What is CPC and PPC.
  • Search versus network ads.
  • How to research keyword terms and phrases
  • Basic Adwords set up.

Email Marketing

  • Developing a mailing list.
  • How to advertise on other businesses mailing lists.
  • How to maximise email marketing campaigns.

Social Media

  • Understanding the connection between marketing and social media
  • Driving traffic through social media to your site.
  • Making the most of social media and managing your time efficiently..

Content Marketing

  • Developing evergreen content.
  • How to write for the web in order to draw in traffic to your site.
  • making content that gets results.

With this Course, Instantly Download:

✔  95 PowerPoint  slide deck (includes tutor notes on each slide)

✔  70 page Trainers workbook

✔  Course documents (including sign in sheet, course evaluation sheet, course outline, suggested reading list document)

✔ Tutors checklist

✔  Course certificate (printable to hand to participants)

Documents delivered using MS Word (doc and docx version both included), PDF ((in case you do not have Ms Word) and PowerPoint.

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What included in The Training?

Trainer's Course Guide
Book icon
Course slides
Forms (i.e feedback form, sign in sheet)
Student handbook Handbook for students
Classroom Activities Activities in the classroom

Course Outline

Course document
Printable Course Certificates
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Payment methods


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