Symonds Research

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Marketing Essentials Package

Marketing class

Duration: 1 Day or 2 Day

This course has a lot of materials and can be adapted to either a one or two day workshop.

Price: £85

Intended For

Course pack for trainers to teach the foundations of marketing including the marketing mi and key aspects of marketing and various techniques. This is ideal for those who are new or relatively new to marketing and covers both offline and online marketing.

Course Outline and Objectives

This course covers all of the marketing to give an overview of the various options open to the marketer.

At the end of the course, participants should be able to:

✔  Understand the marketing mix and the 4 P’s (product, placement, price and promotion).

✔  Have an appreciation for the various offline and online marketing techniques and the advantages and disadvantages of each.

✔  Understand how to create an online presence such as how to develop a websitem what SEO is.

✔  How to combine offline and online marketing strategies.

Delivery Method

Trainer led using the PowerPoint slides as a teaching tool but with a lot of group and participant interaction and involvement during the course. Participants will have the chance to draw on their own experiences in business.

Topics that will be Covered to Include:

Marketing Concepts

  • The Marketing mix.
  • SWOT analysis.
  • Is the customer always right and the 90 – 10 rule.

Online Marketing

  • Getting a site live with ease.
  • How search engines work.
  • Instant versus long term results online. SEO versus PPC.
  • Making your site search engine friendly.
  • Creating a content strategy.
  • Using social media or not?!
  • Building a mailing list.

With this Course, Instantly Download:

✔  75 PowerPoint  slide deck (includes tutor notes on each slide)

✔  75 page Trainers workbook

✔  Course documents (including sign in sheet, course evaluation sheet, course outline, suggested reading list document)

✔ Tutors checklist

✔  Course certificate (printable to hand to participants)

Documents delivered using MS Word (doc and docx version both included), PDF ((in case you do not have Ms Word) and PowerPoint.

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What included in The Training?

Trainer's Course Guide
Book icon
Course slides
Slides
Forms (i.e feedback form, sign in sheet)
forms
Student handbook Handbook for students
Classroom Activities Activities in the classroom

Course Outline

Course document
Printable Course Certificates
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Payment methods

Benefits

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